At woof we think first. We think about what we do, and how we do it. Best of all, the people we do it for, love us for it!

woof

WOOF Creative Solutions is a brand led creative, marketing, design & advertising agency. We live and breathe creative thinking and apply our unique approach to solve any problem in any medium. From brand development, advertising, design, website design & build, email marketing, social media to publishing.

We are driven by a desire to deliver measurable results for all our clients, lots of good coffee, and a fundamental belief that "why" is always more important than "what" or "how".

We’ve partnered with clients spanning over 30 industries; from fashion to engineering, retail to wholesale, from lawyers to tradies... but the most important thing you’ll learn about us is that with everything we do, we THINK FIRST, understand and then create.

Should you need us, you can find us most hours of the day, (and many nights), in our natural habitat of Collingwood, in the famed WOOF Towers, where more often than not, we are supervised by Murphy, our Labrador and consigliere.

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woof_Think First process

think first

We have a simple 4 step process, and it works! We apply it to all that we do, regardless of the end medium or execution.

Our "Think First" process guides us on our creative journey, always ensuring that our creativity works and returns results across an integrated cross channel execution.

1. we think first

We start by thinking through and understanding first, to generate ideas rather than designs. Because we believe that the challenges set by our clients can be solved by starting at the core.

Why does your brand exist? Who are you talking to? What are you saying? What's the real problem?

Because it's on brand ideas that generate tangible results.

2. we create

Next, we map out how we’re going to solve the problem ahead of us, as well as devising the communication and marketing strategies to underpin the creative execution. We also outline the key metrics required to measure success of the campaign. Because everyone loves it when a plan comes together.

3. we activate

Here, we focus on the creative execution. This phase varies from project to project and medium to medium but always revolves around conveying an incisive, on-brand message that will cut through the surrounding noise in a jammed market. Be easily understood, remembered and recalled in order to drive measurable action.

4. we analyse

This is where we gain the knowledge to enable us to make better, more educated decisions on future projects. It’s where we gain a better understanding about which elements worked and which didn’t - and more importantly, why! It’s also how we measure our success. and we start again.

what we do

In short, we build brands. All our work is viewed through the lens of brand understanding. Too often marketing and advertising communicates the right message, that’s totally off brand. As a result the messaging might be memorable and clear but because it’s off brand, it doesn’t resonate with the audience.

But a brand isn’t just a positioning statement, a belief statement, or a logo. It is the sum total of every interaction and communication made over the course of time.

That’s why we work on the big thinking campaigns, and the tiny detail activations. Because every detail, no matter how small, matters.

Brand development

Marketing & strategy

Creative advertising

Digital marketing

Email marketing

Website design & development

Social marketing

Publications design

Content creation

Heartridge

Brand Development

Australian Building Co.

Brand Development

DEWALT

Website & Digital Marketing

Provincial Home Living

Digital Strategy

Connectnow

Creative Campaign

Springfox

Brand Development

Dometic

Digital Campaign

how we do it

By analysing the BUY-IN process for each of our clients we understand the consumer journey and how to effectively communicate with them at every single phase. Our aim is to help the consumer evolve through the buy-in process and move to being consistently brand loyal.

WOOF - Diagram: BUY-IN Process

MARKETING A BRAND

Passive Curious

Customer doesn’t have a specific need for your product of service at this moment in time

Conscious Research

Customer has become aware of your category or industry and can see a need for it.

Actively Analysing Options

Customer has become aware of product or service within that industry and is actively comparing suppliers and products to find the best mix of product, price, value and brand.

About to Buy

Customer has narrowed the options down to 2 or 3, and is about to buy.

Purchased

Customer has purchased the item or service.

Delivered

Item has been delivered, or service performed and customer has first hand knowledge of your product, and is now telling others.

BUILDING A BRAND

WOOF - Diagram: INTERRUPTION MARKETING - EXPOSURE

Tv, Print,Outdoor, Radio, Catalogue Branding Ads & Offer Ads, Online

WOOF - diagram: PERMISSION MARKETING - ENGAGEMENT

Website, Direct Marketing & Email Marketing: Special Offers, Advance Access, Education, Catalogues, Database, Customer Service, Feedback Management, Referral Systems, Post Sale Marketing

WOOF - Diagram: PARTICIPATION MARKETING - EXPERIENCE

iPad / iPhone App Development Website / Web App, Information Gathering Experience In Store Education, Displays & Events

people we do it for

love us for it

Dunlop Flooring

Sean Forde, General Manager

Woof beat out larger and more established incumbent creative agencies because we were impressed - to say the least - by the passion, professionalism and depth of strategic thought from the commencement of the project. Woof were able to illustrate not only their obvious strengths in strategic thinking and market analysis but their ability to turn those ideas into a coherent creative brand that catered for everything we needed - a concept that stood our brand apart from the competitors in an existing, and competitive market and which received huge praise in its execution and vision from both a demanding wholesale and retail customer base, as well as from Pacific Brands - our parent company.

The most noteworthy aspect of our work with WOOF has been their ability to re-think. Not everything goes to plan, and WOOF has proven time and time again when faced with a brick wall, they go away, re-think, come back and bust through that wall surprising us with their creativity and and willingness to keep pushing to find the right answer.

Along with this, Woof’s ability to meet exceptionally tight deadlines, where an entire brand - its collateral, philosophy, name, logo design, style guide - was created in only a few months. All of this over the Christmas period. It is this organisational flexibility and sheer passion for what they do, that makes this a necessary testimonial for me to provide.

Provincial Home Living

Jade Pausewang, Managing Director

Provincial Home Living are glad to have a working partnership with WOOF Creative. They understand our brand, our vision and our direction. WOOF work flexibly and effortlessly with our constant deadlines and they are able to produce quality work in tight time frames. 

WOOF have additionally helped direct us to expand and profit with our online strategy. This in turn meant we exceeded our online budget by 130% for FY09/10. As a result with development help of WOOF, we feel confident and have increased our budget over 400% for the coming financial year.

Thank you WOOF Creative.

Australian Building Co.

Daniel Senia, Marketing Manager

I'm not in the habit of writing testimonials, but in some instances when service goes above and beyond, it warrants some positive feedback.

The team at WOOF Creative provide clear and concise direction as well as cutting edge creative which helps us get the results we need from our online program. Their friendly service, affordable pricing and impressively quick turn-around times make this process a pleasure - as opposed to the arduous , complex and expensive processes offered by some of their competitors.

I can't recommend the guys strongly enough to take on any of your advertising or marketing needs.

Illumination Physics

Peter Kemp, Managing Director

One of the great things about WOOF is that no matter what we are looking for in the way of website content, literature, logos, magazine advertisements and all our crazy ideas, every time we ask them for some ideas they come up with GREAT options, and always not just one great option.

We work in a constantly changing industry involving the latest technology in lighting which results in us having to constantly update the information for our website. We find that WOOF never tire from our constant urgent requirements.

Springfox

Stuart Taylor, Founder & CEO

Just wanted to say thanks so much for your all the enormous work from yourself, Maddie and the team to deliver such an amazing result. We could not be more chuffed with the look and feel.  

Great to have Springfox seeing light of day (no pun intended) with our key clients yesterday and today in Sydney and Melbourne, respectively.

The response was very positive AND the void was created!!

We are looking forward to 2017 to breathe life into the brand and make a difference with our clients.”